Day Agency 
If you’re trying to sell anything - either if it’s a product or a service - content is how you get attention, build trust, and move people to act. But not all content is equal. To stand out, you need to be smart, strategic, and consistent. Here’s how to create content that actually helps advertise what you’re offering.
1. Create Product/Service Focused Content
Posting blatant “Buy Now” ads simply don’t work very well. Instead it is much more effective if you create content that show your product/service in action. For example:
- How-to videos
- Customer testimonials
- Behind the scenes content
- Tutorials and guides
People don’t mind being sold something if they trust the seller and like the product.
2. Create Trust through Social Capital
Customer reviews, testimonials, and user-generated content work because people trust people. Share:
- Real customer stories
- Before/after photos
- Video testimonials
- Screenshots of positive feedback
It’s powerful and free content that advertises for you.
3. Make a Lot of Short-Form Content
Short videos (like Instagram Reels, TikToks, or YouTube Shorts) get more reach and engagement than most other formats right now. Use them to:
- Show product demos
- Answer FAQs
- Share quick tips
- Introduce team members
- Highlight promotions
Keep it fast, casual, and visually clear.
4. Recycle and Repurpose Your Content
One blog post can become:
- 3 social media posts
- 1 video script
- An email topic
- A podcast segment
- A carousel for Instagram
Stretch your content as far as it can go. Get more visibility with less work.
5. Track What Works and What Doesn’t
If a certain type of post gets clicks, shares, or sales, double down. If something flops, drop it. Use analytics to guide your content decisions. When it comes to content creation the goal isn’t quantity, but quality.
Good content marketing isn’t about pushing products—it’s about connecting with people. The best content makes your product feel like the natural solution to a real problem. Start with your audience, stay consistent, and always aim to be useful.
Want your advertising to work? Focus on creating content that earns attention, and keeps it.
Social Media Management Services
here at daygency, we deliver high quality social media management services. You can find more details down below: